‍Journal
People, ideas & insights

"The secret level of mobile game marketing."

While traditional marketing often falls into the trap of "playing to play", Market Design is a "playing to win" discipline.

“Working on so many diverse projects means I learn something new about a different field everyday.”

“Make the idea bigger, not the logo.”

“Helvetica might’ve been one of the very first things I ever saw.”

“The smaller the distance between design and people, the better.”