‍Journal
People, ideas & insights

“New markets do not reward the best technology. They reward the company that can actively design and shape the market perception to match their strengths.”

While traditional marketing often falls into the trap of "playing to play", Market Design is a "playing to win" discipline.

“Working on so many diverse projects means I learn something new about a different field everyday.”

"The secret level of mobile game marketing."

“Make the idea bigger, not the logo.”

“Helvetica might’ve been one of the very first things I ever saw.”

“The smaller the distance between design and people, the better.”