Kalleen Knowles joins BOND as Head of Client Services

Kalleen Knowles joins BOND as Head of Client Services.

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Kalleen brings more than two decades of experience in brand, marketing and communications across the UAE, the UK and Australia.

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She is known for leading masterbrand repositioning, integrated campaigns and destination branding for government-backed institutions and global brands. Most recently, she led the brand development of Ras El Hekma for Modern Holdings, served as interim Managing Director for distillery’s APAC business, and supported new government creative initiatives in Abu Dhabi.

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With over 25 years in brand marketing and comms, Kalleen has helped places, institutions and brands work out who they are and how to tell their story. Starting her career in Australia, she then spent 15 years in London agencies working with clients across banking, fashion and tech, as well as retail, property and charity. Since moving to the UAE, she has helped shape some of Abu Dhabi’s landmark projects, including the Miral Group rebrand, Saadiyat Island rebrand and launch, the Abrahamic Family House and the Natural History Museum Abu Dhabi brands. Her approach is rooted in originality, bringing fresh perspectives and ideas that help brands stand out and connect meaningfully with people.

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“I’m drawn to work and opportunities that shape how people experience and connect with places, and I’m excited to bring that to BOND both in the UAE and in Finland,” said Knowles.

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Welcome!