Paving the way to future

Verston constructs infrastructure that connects and empowers communities, enhances lives, and safeguards our planet for future generations. But what truly defines the company is a high level of ambition and a can-do attitude.

So it was natural that the company’s core belief—that where there’s a will, there’s a way— would become the core of the brand.

Out of this thinking emerged a simple promise that works on multiple levels, in every language: 'Where there’s a Verston, there’s a way.' A promise that, for an infrastructure company, is both powerful and literal.

“From our very first meeting with BOND, it was clear that working with their team would be incredibly exciting, mutually supportive, and highly effective. Their ability to deeply understand Verston’s essence, grasp our culture, our people, and our market position from the very beginning, as well as recognize potential and help amplify it—all of this came together beautifully in our renewed brand.”

Liisi Treier

Head of Brand and Communications, Verston

The photographic style reflects the brand idea both literally and symbolically, capturing the pioneering people who make it happen. To reflect Verston’s human-centric and future-oriented approach, the photo style combines employee portraits with scenes from construction sites. Dynamic motion blur and abstract elements add visual impact, while portraits have a shallow depth of field, creating soft, blurred areas.

The brand promise makes construction sites uniquely important brand environments, where the brand comes to life and shines—both informatively and functionally.

And this is how Verston paves the way to the future, verst by verst—not only in its everyday operations but also through ambition and innovation.

Because after all, where there’s a will, there’s a way.

“Our goal was to create the world's most exciting infrastructure construction and maintenance brand to support our ambitions—one that reflects Verston’s growth story while also embodying our drive to be a leader of change in our sector.

And with BOND, we did just that: the rebrand speaks to our belief in people, strong leadership, a positive outlook, new technologies, and our team’s ambition to contribute to a better future—one step at a time, every single day.”

Veiko Veskimäe

Co-CEO / Co-Founder, Verston