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Rotermann Quarter, US Real Estate

The Bold Town of Tallinn

Contributions

Brand Strategy, Brand Identity

Industry

Real Estate, Retail

Awards

Best of Estonian Advertising and Design, 2 x Gold, 2023

The Rotermann Quarter might be located right next to the Old Town of Tallinn, Estonia, but through this rebranding we positioned the district to stand for something bold:

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It firmly puts people first, believing that life is meant to be enjoyed.

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Perfectly highlighting the quarter’s offering and qualities.

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The rebrand reflects the quarter’s distinct architecture, marked by boldly building on top of old. The same approach is the foundation of the visual identity. Based on what was before, but elevated to new heights to create something unique and recognizable.

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“Working with the brand has become straightforward. The quarter’s core purpose is clear to tenants, and we now communicate it consistently to the public. Previously, communication and storytelling were largely ad hoc, requiring significant time, energy, and budget.”

Triin Tammela

Head of Marketing, US Real Estate

Stop for a while. Open your eyes, open your heart. Find your way into Rotermann. Take a moment for yourself, or spend it with your loved ones. Friends, colleagues. Or maybe get to know someone new. Make every moment count. Walk a little. Catch the breakfast buzz. Have a meeting. Close the deal. Have lunch. Lounge around. Sip some coffee. Maybe read a book. Get inspired. Walk around a bit more. Marvel at the architecture. Come up with a new idea. Get something beautiful for yourself. Treat yourself well. Have a dinner. Drink some wine. Or have a Rotermann Red. Kiss your loved one. Repeat.

Stop for a while. Open your eyes, open your heart. Find your way into Rotermann. Take a moment for yourself, or spend it with your loved ones. Friends, colleagues. Or maybe get to know someone new. Make every moment count. Walk a little. Catch the breakfast buzz. Have a meeting. Close the deal. Have lunch. Lounge around. Sip some coffee. Maybe read a book. Get inspired. Walk around a bit more. Marvel at the architecture. Come up with a new idea. Get something beautiful for yourself. Treat yourself well. Have a dinner. Drink some wine. Or have a Rotermann Red. Kiss your loved one. Repeat.

Whatever you can’t find from Rotermann, you’ll find it right from the neighbour. Whether it’s a theatre or a shopping centre, a medieval fortification or a cabaret. Go enjoy them too—and see you after that, because together we all make Tallinn. Rotermann just aims to make it a bit better, standing for the urban environment as it should be.

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Whatever you can’t find from Rotermann, you’ll find it right from the neighbour. Whether it’s a theatre or a shopping centre, a medieval fortification or a cabaret. Go enjoy them too—and see you after that, because together we all make Tallinn. Rotermann just aims to make it a bit better, standing for the urban environment as it should be.

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