Norrin

When minds join, creative engineering forges new realities

Norrin

Contributions

Brand Strategy, Naming, Brand Identity, Motion Design, Logo Design, Digital Design

Industry

Technology

Opportunity 

In a rapidly evolving technological landscape, forward-thinking businesses have unprecedented opportunities to leverage AI for meaningful productivity leaps. Norrin, an AI-driven consultancy distinguished by its Nordic heritage, technical rigor, and co-creative mindset, saw the potential to create a brand experience that amplified its unique strengths – turning complexity into clarity through impactful co-creation.

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‍The brand

‍When our superior tech creation meets high-quality data engineering combined with clients' industry insights, together we see what neither could alone. Rich with Nordic directness, disciplined creativity, and human-centric clarity, Norrin’s identity system and narrative was designed to vividly articulated their core belief.

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‍The result

‍The reimagined Norrin brand shook the market with unique proposition, making complex technology intuitive and approachable. Today, formerly separate tech companies continue their journey unified as one Norrin brand, embodying the distinctive identity murmured in the rhythm of our co-creation. With clarity, directness, and humanity, Norrin is ready to transform industry challenges into entirely new realities, guided always by the core question:“What would a Norrin do?”

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Sound by humanrobotsoul

Design system: Echoing Norrin’s ethos of murmuration – individual elements seamlessly uniting into a coherent, transformative whole – we designed visual patterns reflective of emergent intelligence. Macro- and micro-perspectives were harmoniously integrated, bridging human ingenuity and technical precision.

Storytelling: Leveraging Norrin’s core principles, the communication strategy was designed to emphasise co-creation, disciplined daring, and Nordic directness. Norrin is challenging the market by simplifying complex technical narratives into accessible, compelling insights that highlight how and where productivity leaps are possible.

“Collaborating with Bond was seamless. We brought our industry insight, and Bond complemented it with fresh perspective—challenging us, guiding us, and reminding us not to settle. Together we worked as one team, and the result is a bold, forward-looking brand, not just another IT company. True professionals and a truly rewarding collaboration.”

Saana Katajamäki

Marketing Manager, Norrin