What if payments could unlock more than transactions?

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Barq is a Saudi super app bringing everyday financial interactions, services, merchants and customers together in one seamless platform. In just two years, barq has reached more than 15 million users and processed close to half a trillion riyals. Following its latest funding round, the business reached a valuation of $1.85bn, becoming a Saudi unicorn.

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Its ambition is bigger than convenience. It is about creating new possibilities in how people live, work and play.

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When BOND began working with barq, the challenge was to build a brand capable of standing apart in a fast-growing fintech category. In a market where many brands share the same visual language and behaviours, we saw an opportunity to create something more original, distinctive and culturally relevant.

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Over the past two years, we worked closely with the barq team to shape that ambition into a brand built around speed, empowerment and possibility.

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From strategy to identity, we created a bold and flexible system designed to feel recognisable at every touchpoint. A brand that could move effortlessly between digital products, services, partnerships and experiences, while maintaining a strong and consistent point of view.

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The result is a modern Saudi brand designed for progress, with the confidence and character to grow alongside the business.

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And grow it has.