Alphaiota

Human healthcare, powered by AI

Alphaiota

Contributions

Brand Strategy, Brand Identity, Website design

Industry

Healthcare

How do you create a brand to change the mindset of your customers?

In the world of healthcare, AI is seen either looked upon with either fear or indifference. With Alphaiota, a new AI healthcare provider in Saudi Arabia, we aimed to shift perceptions of AI by creating a clear positioning built on simple human truth. That human truth - for healthcare professionals, technology is neither a threat to your job or a barrier to patient connection, but a support. A support that takes on everything that doesn’t need a human to allow you to practice more human healthcare.

To reinforce this message, our visual identity delivers a consistent message of ‘always supporting’ in everything we do. This visual language flows through all applications of the brand from stationery to website design.

The new brand leveraged the creation of a human connection through a dynamic icon, which embodies the essence of the brand.

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