Human healthcare, powered by AI

How do you create a brand to change the mindset of your customers?

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In the world of healthcare, AI is seen either looked upon with either fear or indifference. With Alphaiota, a new AI healthcare provider in Saudi Arabia, we aimed to shift perceptions of AI by creating a clear positioning built on simple human truth. That human truth - for healthcare professionals, technology is neither a threat to your job or a barrier to patient connection, but a support. A support that takes on everything that doesn’t need a human to allow you to practice more human healthcare.

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To reinforce this message, our visual identity delivers a consistent message of ‘always supporting’ in everything we do. This visual language flows through all applications of the brand from stationery to website design.