Sector Spotlight: Mobile Gaming

IP & Brand Design
for Mobile Games

Let’s create the next mobile game success story together

The mobile game industry has grown up. At peak market saturation with competition for players and payers fiercer than ever – what now?



To win under new conditions, you need new tools. That’s where we come in.

Metrics & Magic

Based on expert market research and audience insights, we build original IPs and brands with unique StoryWorlds that makes your game stand out, bring in more players – and keep them playing for longer.

A selection of recent projects

Rooted in Mystery

Merge Gardens, Futureplay / Plarium

StoryWorld and
IP Creation
10x Installs
2x Player Retention
Merge Gardens Episode 1
Merge Garden’s growth had flatlined. But instead of sunsetting the game, Futureplay joined forces with us to give the game what it was missing – a  story. Without changing the game itself, we build a riveting StoryWorld™ around it. The story of Daisy and the Green Thumbs. Within months after re-launch, downloads had 10x’ed and even better, retention had doubled.

The Truth Is Your Destination

June’s Journey, Wooga

Brand and IP Re-Ignition
Brand and IP Re-Ignition, Identity, Creative Platform, Characters
June's Journey Trailer
After years of leading the hidden objects category, June’s Journey had been copied extensively by fast-followers. With its 8 years anniversary coming up, the brand needed to once again cement its place as the category leader. But how to you stand out, while keeping true to your die hard fans. We worked closely with Wooga to crystalize the JJ positioning, bring its visual identity up to date and give the brand a voice – literally. For the first time ever, June got a voice, and fans loved it.

Start Anything

SEED, Klang Games

Brand and Pre-launch
Identity, Creative Platform, Recruitment
An incredible new world is about to open for gaming pioneers. SEED – the most advanced humanity simulator ever, is  finally about to launch. We are working in close collaboration with Klang Games to build a brand and creative platform fit for a planet scale venture that hundreds of thousands will populate. More exciting stuff coming soon.

You might know some of our clients

We’re currently involved in 6 active game projects including original IP creation, go to market strategy and re-ignition of existing game IP.
Quotes icon

“The most fruitful collaboration I’ve been a part of in my whole career”

Tatu Laine

Design, Future Play

“Collaborating with Bond was seamless. We brought our industry insight, and Bond complemented it with fresh perspective – challenging us, guiding us, and reminding us not to settle. Together we worked as one team, and the result is a bold, forward-looking brand, not just another IT company. True professionals and a truly rewarding collaboration.”

Saana Katajamäki

Marketing Manager, Norrin

“We had a wonderful experience working with BOND. They embody everything you could ask for in a creative partner — a blend of camaraderie, empathy, and professionalism. Branding and design is their love language, as they are able to distill complex ideas into clear, concise strategies and deliver top-notch creative solutions that truly shine.”

Nicky Quinn

VP Marketing, Aleph Farms

Quotes icon

“The most fruitful collaboration I’ve been a part of in my whole career”

Tatu Laine

Design, Future Play

“Collaborating with Bond was seamless. We brought our industry insight, and Bond complemented it with fresh perspective – challenging us, guiding us, and reminding us not to settle. Together we worked as one team, and the result is a bold, forward-looking brand, not just another IT company. True professionals and a truly rewarding collaboration.”

Saana Katajamäki

Marketing Manager, Norrin

“We had a wonderful experience working with BOND. They embody everything you could ask for in a creative partner — a blend of camaraderie, empathy, and professionalism. Branding and design is their love language, as they are able to distill complex ideas into clear, concise strategies and deliver top-notch creative solutions that truly shine.”

Nicky Quinn

VP Marketing, Aleph Farms

Our services

All projects have their unique specifications, but we see universal challenges in gaming, which is why we offer a few clearly defined entry points from where to start.

Brand & IP Audit

Unsure where to start. If the problem is not yet clearly defined, but something is definitely not working, let’s help you evaluate the situation and write the perfect brief together with you and your team.

IP Creator

You’re either working on a new game or optimizing an existing, but it’s lacking the magic pull of a great story and original IP. We’ll work together to design a world with characters that your audience will fall in love with. We call it your StoryWorld™.

Naming

We have years of experience with coining unique and iconic names for brands and products that are impossible to forget. Don’t worry, we’ll also do that hard work of assessing existing trademarks and protecting yours.

Launcher

You’re game is a well-oiled engine that’s ready to go, but it lacks a brand to make it stand out in its category and a launch campaign to match your go to market ambition.

Re-Igniter

You’ve had a great first run, but buzz is fading, growth is slowing and UA is less effective. It’s time to find your original spark and pour rocket fuel on it with a brand build to capture current culture.

Tell us what you’ve got and we’ll get right back to you.

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Or get in touch with us directly

We’re not called BOND for nothing. Reach out to us directly, either by mail, phone or LinkedIn. We can’t wait to hear from you.

Salla Rehula

Senior Business Manager

salla.rehula@thisisbond.com

www.linkedin.com/in/sallarehula/

+358 50 518 5282

Martin Mohr

Chief Creative Officer

martin.mohr@thisisbond.com

www.linkedin.com/in/martinmohr/

+358 40 680 8085

Want more?

Read our CCO’s take on the current state of mobile game marketing and why some games seem to have incredible staying power.

→ Read Article

BOND is a global IP & Brand Design Studio with 15 years in the game.

‍We build market-ready brand worlds that are easy to scale, expensive to copy and proven by results.

We’re a global team of creatives working as one team across our locations in Helsinki, Dubai, Tallinn and New York.

With 20 nationalities in our core team and a wide range of specialist freelancers from all over the world, we’ll always add a unique perspective to projects we take part in.

The next one could be yours.

Visit BOND Homepage