Sector Spotlight: Destinations & Hospitality
for Destinations
Let’s make your destination a true original
The world’s full of copy-paste places.
We create ones that aren’t.
For over 15 years we’ve worked with tourism & city authorities, hospitality operators and master developers.
To design destinations where story, experience, brand and marketing come together as one connected whole.
Story, Experience, Brand & Marketing
Defining not just what a place looks like, but aligning every element, from architecture and public spaces to storytelling, brand identity and communications, into places that people can experience, believe in, and belong to.
Destination Programmes
Every destination is different. Some start with nothing but land and ambition. Some are already on the drawing board. Some are ready to hit the market. And some are just waiting to be reborn.
BOND’s suite of destination brand, storytelling and marketing products are each designed for a distinct kind of destination challenge.
Destination Origin
Write the founding story of a place not yet built
You’re starting from scratch — an untouched site, a new district, or a blank piece of the map that needs meaning.
Destination Origin gives shape to what doesn’t yet exist.
It transforms land and ambition into an investable, believable, and coherent destination concept.
Outputs
- Destination Concept & Founding Narrative
- Naming
- Brand Architecture
- Visual identity
- Experience DNA
- Concept Programming
- Marketing Ecosystem
- Brand Governance Model
For
Developers, architects, investment teams, governments, and tourism authorities creating something entirely new.
Destination Storyteller
Adding life to what’s already planned
You have a masterplan and strategy but now need to add real life, storytelling and a shared language across design, marketing, and experience.
Destination Storyteller unites destination owners, experience-builders and marketers with concept and story, ensuring everything built, seen, and experienced feels part of a single world.
Outputs
- Destination Concept & Narrative
- Brand Architecture
- Experience DNA
- Marketing Ecosystem
- Design, Signage, and Wayfinding Guidelines
- Tenant, Partner, and Operator Toolkits
- Brand Governance Model
For
Developers and operators seeking creative alignment of an already-planned project.
Destination Launch
Place marketing that travels fast and far
You’re launching, leasing, or selling and need powerful marketing and storytelling that is carried, shared, and felt far beyond its origin.
Destination Launch transforms vision and design into marketing: campaigns, sales tools, and experiences that move people from awareness to action, fast.
Outputs
- Sales-led Narrative
- Campaign Platform and Creative Direction
- Film, Brochure & Marketing Collaterals
- Launch Events, Exhibitions and PR Moments
- Social and Digital Content for Lead Generation
For
Developer sales and marketing teams, tourism boards, and hotel operators preparing to go to market.
Destination Rebirth
Capture the essence of places ready to be reborn
You’re regenerating, repositioning, or relaunching a place that has seen better days. But is now ready for its next life.
Destination Rebirth uncovers the essence of existing places — heritage districts and cultural destinations, mature resorts, established cities — and reimagines them for the audiences and ambitions of today.
It transforms land and ambition into an investable, believable, and coherent destination concept.
Outputs
- Destination Concept & Founding Narrative
- Naming
- Brand Architecture
- Visual identity
- Experience DNA
- Concept Programming
- Marketing Ecosystem
- Brand Governance Model
For
Developers, architects, investment teams, governments, and tourism authorities creating something entirely new.
A selection of recent projects
Transforming the world’s largest archipelago into a global sustainable travel destination
Saaristo, Finland
Brand architecture
Signature experiences
Naming
Visual identity
Sonic identity
Verbal identity
Campaign concept
Marketing ecosystem design
Campaign delivery
We built a destination brand that fuses strategy, storytelling, and design into a living system — one that connects locals, visitors, and service providers through a shared belief: that sustainable travel should create a positive cycle of growth. The more people visit, the better the experience becomes — for the community, for nature, for everyone.
“Shaped by Saaristo” is the unifying idea — a promise that every encounter with its islands leaves a mark on how we live, think, and care for the world around us. The identity draws directly from the landscape: the logo is formed from existing islands, creating a visual language that feels organic, timeless, and true to its place.
This is not just a tourism brand. It’s a redefinition of how a destination can express its values — rooted in authenticity, built for sustainability, and designed to inspire a world ready for more meaningful journeys.
Reimagining a Helsinki landmark for global expansion
Allas Pool, Helsinki
Visual identity
Digital design
Motion design
Experience blueprint
Guided by the rejuvenating essence of water, we reimagined the brand to scale across diverse locations, markets, and media formats. The result is a flexible system for print, web, mobile, and physical branding that is built for long-term growth.
Allas Pool’s new brand captures the vitality people feel in and around the water. It’s an inclusive positioning with the power to resonate in new locations while staying rooted in its Nordic heritage.
Designing the experience for a dynamic residential community
OLO, Vancouver
Experience blueprint
Brand architecture
Signature DNA
Visual identity
Naming
Verbal identity
Drawing inspiration from the Finnish word olo — the very essence of being — we shaped a brand rooted in flexibility, warmth, and community. Olo fosters a sense of connection and possibility, welcoming each resident’s unique rhythms and aspirations.
The visual identity is expressive yet grounded, polished yet approachable. The voice is that of a friendly neighbour — conversational, respectful of space, and open to what you bring.
Olo is more than a residential community. It’s a neighbourhood that grows with its residents, a home that adapts to their lives, and a brand that brings them together.
A brand to capture an urban regeneration
Rotermann, Tallinn
Visual identity
Verbal identity
Our rebrand amplifies that character: people-first, full of life, and proud of its contrasts. Inspired by the architecture’s dialogue between past and present, the new visual system layers materials, forms, and type in a way that feels both timeless and unmistakably modern.
A restaurant brand as a work of art
Alba by Enrico Crippa
Visual identity
Every year, the hunt for the tartufo bianco d’Alba — the world’s most prestigious truffle — takes place in Italy’s Piedmont region. With this prized ingredient featured prominently on Crippa’s curated ‘plant to plate’ menu, we drew inspiration from the chef’s garden and the organic textures of the forest to craft the brandmark.
Alba’s brand pairs earthy watercolors with minimal typography, evoking Crippa’s masterful plating and creating an elegantly understated identity — a perfect homage to both a star chef and a world-class setting.
You might know some of our clients
“Working with BOND was exceptional. They understood quality. Their attention to detail was impressive. I highly recommend them.”
Christian Hirt
Raffles & Fairmont Hotels, Katara Towers, Doha
“BOND is the superpower we tapped into to build the concept, story and brand.”
Janne Ant-Wuorinen
Hotel U14, Autograph Collection Hotels
“Collaborating with the BOND team has been transformative. Their unique ability to merge strategy and creativity with bold design will shape the future of our destination.”
Kristiina Kukkohovi
Visit Turku Archipelago
Tell us what you’ve got and we’ll get right back to you
Or get in touch with us directly
We’re not called BOND for nothing. Reach out to us directly, either by mail, phone or LinkedIn. We can’t wait to hear from you.
Arttu Salovaara
CEO, Founder
arttu.salovaara@thisisbond.com
www.linkedin.com/in/arttu.salovaara/
+358 40 556 0247
Anthony Miles
Deputy CEO
anthony.miles@bond-agency.com
www.linkedin.com/in/anthonymiles/
+971 55 105 8247
BOND is a global Brand Design Studio putting brands to work.
We build market-ready brand worlds that are easy to scale, expensive to copy and proven by results.
We’re a global team of creatives working as one team across our locations in Helsinki, Dubai, Tallinn and New York.
With 20 nationalities in our core team and a wide range of specialist freelancers from all over the world, we’ll always add a unique perspective to projects we take part in.
The next one could be yours.