Sector Spotlight: B2B & Tech
for B2B & Tech
Positioning is for companies. Superpositioning™ is for tech brands.
Positioning defines who you are today. Superpositioning opens who you can become next.
Connecting business, story and possibility so you can grow in more than one direction.
And when those futures entangle with the right people, ideas turn into usable brands that accelerate business and ground your culture.
Let’s bond!
Win a day of Superpositioning™
Enter to win a day with BOND’s B2B & Tech team to get your brand working
Metrics & Magic
Tech changes fast. Humans take time. Brands make change make sense.
Superpositioning turns contrarian strategy into consensus belief, keeping
your brand coherent as you grow.
We measure what your brand drives: consideration, value, awareness and
partnership strength. We provide for real-time insight and data that
matches the pace of your shifts.
Brands we bonded with lately
Norrin
A culture of collaboration to forge creative engineering a new business reality
But the story was locked inside the technology and three different companies, making it difficult for the market to see what made them different. We worked with Norrin to superposition their strategy into a brand people internally and externally could understand, adopt and champion as a culture.
Together we shaped a clear narrative and identity of murmuration that united separate teams and inspired shared direction.
This resulted in a brand that turned complexity into clarity, made co-creation a behaviour rather than a claim, and positioned Norrin with a belief the whole culture could rally around: What would a Norrin do?
Outokumpu
Superpositioning stainless steel manufacturer into a material technology company
Through product branding for the most sustainable stainless steel of the market, Outokumpu Circle Green® and brand continuous cross-media storytelling “The World As Our Showroom” of unfolding the evolvement of familiar icons worldwide with stainless steel , we turned a contrarian idea into a shared narrative that united teams, shifted market perception and formed the backbone of their new strategy.
Aleph Farms
Turning steak on its head
To introduce this breakthrough to the world, they needed two connected but distinct brands: Aleph Farms, driving the mission, and Aleph Cuts, their first product line.
Our strategy & creative team helped them tell both stories with the right tone, voice and visual expression for each audience.
Frontier25
When climate urgency meets action
Anchored in the urgency of time, expressed through the shared symbol of the hourglass, the brand communicates clarity, credibility and the belief that every hour counts when facing climate change.
Site
A brand to match trust
We partnered with SITE to redefine its brand so it could capture the full value of its expanding mission. The result is a Saudi born technology brand built to stand alongside the world’s leading players, communicating trust, innovation and national ambition across every sector it serves.
B2B & tech supernovas we’ve worked with
“With Bond as our brand’s strategic and creative partner, our transformation has become focused, aspirational, and effective. Our continuous and ambitious partnership delivers value as we work fearlessly toward common goals on Outokumpu’s Industrial Evolution journey.”
Heidi Halla
Head of Brand, Outokumpu
“Collaborating with Bond was seamless. We brought our industry insight, and Bond complemented it with fresh perspective – challenging us, guiding us, and reminding us not to settle. Together we worked as one team, and the result is a bold, forward-looking brand, not just another IT company. True professionals and a truly rewarding collaboration.”
Saana Katajamäki
Marketing Manager, Norrin
“We had a wonderful experience working with BOND. They embody everything you could ask for in a creative partner — a blend of camaraderie, empathy, and professionalism. Branding and design is their love language, as they are able to distill complex ideas into clear, concise strategies and deliver top-notch creative solutions that truly shine.”
Nicky Quinn
VP Marketing, Aleph Farms
Our services
We turn contrarian business strategies into brand strategies people understand, adopt and champion in evolving brand culture.
Brand Foundation
When founding, we build a scalable brand foundation that aligns your contrarian ambition with product reality. A clear centre of gravity that people can understand, adopt and champion from day one.
Brand for Listing
As you move toward sharping your offering to IPO or trade sale, clarity becomes valuation. We build the story, strategy and expression that make your brand investor ready — consistent, confident and aligned with how markets read value.
Brand for Growth
As you enter funding stages, we sharpen strategy, storytelling and design so your brand signals potential the market can believe in.
Integrating Brands
In acquisition, alignment is everything. We unite strategy, culture, identity and portfolio into a shared belief system that builds momentum and multiplies brand equity.
Brand System
When scaling, your brand must stay coherent while expanding in many directions. We build a superpositioned brand, marketing and CX system that connects every category entry point and strengthens the culture you are growing.
Brand Renewal
When entering your next chapter, renewal requires clarity and conviction. We revitalize brand strategy, storytelling and design so your brand is superpositioned to inspire, connect and grow again.
Tell us what you’ve got and we’ll get
right back to you
Or get in touch with us directly
We’re not called BOND for nothing. Reach out to us directly, either by mail, phone or LinkedIn. We can’t wait to hear from you.
Piia Suhonen
Client Director
piia.suhonen@thisisbond.com
www.linkedin.com/in/piiasuhonen/
+358 40 545 7912
Väinö Leskinen
Chief Consulting Officer
vaino.leskinen@thisisbond.com
www.linkedin.com/in/vainoleskinen/
+358 50 472 9955
Download our
Superpositioning™
Conversation Starter
Kit
Superpositioning™ starts with 8 superb questions. Fire up the discussion in your team about your brand and ambition.
→ DownloadBOND is a global Brand Design Studio putting brands to work.
We build market-ready brand worlds that are easy to scale, expensive to copy and proven by results.
We’re a global team of creatives working as one team across our locations in Helsinki, Dubai, Tallinn and New York.
With 20 nationalities in our core team and a wide range of specialist freelancers from all over the world, we’ll always add a unique perspective to projects we take part in.
The next one could be yours.