SITE

A brand to capture the ambitions of a b2b technology leader

SITE

Contributions

Brand Strategy, Brand Identity, Brand Narrative

Industry

Technology

Established in 2017, SITE is Saudi Arabia’s secure technologies leader, wholly owned by Saudi Arabia’s Public Investment Fund (PIF).

‍

SITE plays a critical role in advancing Saudi Arabia's Vision 2030, fostering a secure digital environment to empower both public and private sector growth.

‍

BOND partnered with SITE to redefine its brand to allow it to capture the full value of its business opportunity.

‍

Our task:

Build the foundations for a Saudi-born technology brand, the equal of the world’s best, making it a driver of trust, innovation, and growth across multiple sectors.

For the project to be a success, we had to redefine SITE’s role in the world. Positioning security as a cornerstone of growth, and SITE as an enabler of trust and innovation and growth.

At the heart of the brand is the SITE symbol, an abstracted Arabic mark inspired by Saudi fortresses to symbolise confidence, security and trust.

Triangular cut details on the letters creates the feeling of forward motion to symbolise SITE moving into the future.

The contemporary wordmark mirrors the forms seen in the symbol creating a cohesive link between the elements.

The identity is built around a flexible visual language designed to work seamlessly across touchpoints and audiences.

A uniquely ownable ‘container’ that allows a glimpse into the worlds SITE protects. Representing SITE’s agility and innovative, modern approach to solving complex challenges.

Messaging focuses on the phrase ‘Secured by Site’, placing the emphasis on the success stories that SITE makes possible, whatever they may look like to our partners.

We make threats disappear, enabling success to appear.

“BOND has been instrumental in supporting SITE during a critical time of business change.

They took the time to understand our ambitions and opportunities to craft a brand that perfectly captures our business strategy, a brand we are putting to use as we deliver on those bigger and bolder ambitions.”

Ayman Alharbi

Marketing Director, SITE